Tuesday, June 10, 2008

GroundSwell Defined

"A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." GroundSwell,Li&Bernoff,p9.

Year of 2000
a. eBay - consumers purchase goods without a store
b. Craigslist - find a job, consumer goods, tickets without ads
c. Linux -free operating system acquired without purchase
d. Rotten Tomatoes - movie reviews from peers, without ads

Year of 2008
a. Facebook - realtime connect with others using rich-media
b. Wiki - realtime document collaboration
c. Twitter - realtime, cell-text-messaging
d. Digg - realtime book mark your interests
e. Blog - realtime comment on what interest you
f. Linkedin - realtime manage professional relationships
g. Youtube - realtime, on demand video of new events, education, entertainment

***Individuals now engage in a vast community, very quickly, with richly expressive tools.

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